Glossary of Key Terms

Private Ownership - Private ownership is when a company is owned by private individuals or private stockholders instead of being owned by the government.

Public Company - A public company is a company which has issued securities that are traded on a stock exchange or open market.

Public Service Media - Public service media is something that advertises on the internet.

Multinational Company - A Multinational Company is a company with subsidaries that manages and produces and markets products in many other countries as well as its own country.

Independant Company - An independent company is a company that is privately owned, it is not linked to or controlled by any other companies.

Conglomorate/Parent Company/Subsidaries - A conglomorate is a company that controls/owns lots of other companies. It is one huge company.
Monopoly - A monopoly is where one company owns nearly all of the market for a specific type of product or service.

Oligopoly - An oligopoly is where a market for a specific type of product or service is dominated and owned by a small number of companies who control supply and market prices.

Globalisation - Globalisation is when something grows to a global or a worldwide scale.

Cross Media Ownership - Cross media ownership is a method of reinforcing business relationships by owning stock in the companies with which a given company does business.

Vertical Integration - Vertical interrogation is when a company expands its business into areas that have a different path.
Horizontal Integration - Horizontal interrogation is where a company expands its business into areas that are similar. 

The 'Advertising Cake' - The advertising cake is the space that is available to advertise split between different companies.

Franchise - A franchise is a right officially granted to a person by the government, to have a shop of an already established business.
Media Format -

Web 2.0 - Web 2.0 is a web application that facilitates participatory information sharing, it lets you share information.
Merger (in terms of business) - Merger means the combining of two or more companies.

Takeover (in terms of business) - A takeover is the puchase of one company by another.

Convergence - Convergence is the process by which the futures price and the cash price of an underlying asset approach one another.